ICOM - Giornata Internazionale dei Musei

As the agents of culture and knowledge, museums are given the role of ambassadors for International Museum Day 2024. ICOM proudly introduces its Toolkit, designed to empower museums to take action and make IMD a celebration that celebrates their audience. This toolkit provides a rich variety of ideas and strategies, ensuring museums can offer a diverse range of special activities tailored to their unique target public.

IMD serves as an occasion for museums worldwide to showcase their significance as cultural pillars. Museums, as ambassadors of this day, are encouraged to not only celebrate their own contributions but also to champion the global cause of education and research. They play a pivotal role in making this day memorable for their communities. That’s why we’ve put together a toolkit to help you take action and get organised: target a specific public, define your objectives, forge partnerships, join an international campaign, make a post-event evaluation.